AC Fever

The summer is not only about mangoes, holidays and cold shakes. It is also about the harsh blazing sun, rising temperatures and weather conditions that can affect the health, skin and hair. To make matters worse the summer has started early this year. There is nothing quite like coming home in the heat of a steaming hot summer day, and being greeted by a blast of cool air as you go through the front door.

Earlier, air conditioners came with the sole purpose to beat the heat. They could be used only in summers to beat the scorching heat, but with technological advancements things are very different today. Now air conditioners come loaded with lots of features, they can change their temperatures automatically with the change in outside temperature, they can also be used in winters to maintain the temperature of the room so that everyone feel at ease. Even in rainy season humidity can be controlled in rooms with these automatic adjustable air conditioners. Air conditioners are not just an added feature in the room’s interiors; they have gradually become a part of life.

Using the current situation many companies such as Samsung, Hitachi, Voltas, Daikin and etc have started out their marketing venture in Chennai. Many consumers have started buying air conditioners to handle the summer. Many special offers have been introduced by these companies to make people buy their products. Well, this is going to be their market time. As usual all these industrial giants use this situation to sell off as many units as possible.

Last week my brother got a Samsung air conditioner. He is working for a private company and got this product on installment basis. This brings more and more headache to the consumers who are surviving in the city. Of course one has to avoid sun strokes, dehydration by drinking a lot of water. But people who live in air conditioned atmosphere get dehydrated faster than the rest who live without them. Well the chances of getting a sun stroke are very high.

However, air conditioners are not only an ardent need. These are life style indicators too. At home, in office or in a shopping mall, air conditioners are adding to our daily dose of happiness. It is difficult to even imagine a shopping spree or a comfortable family lunch in a restaurant without a cool and a nice ambience provided by a powerful air conditioner, working quietly, bringing smile on the face of the people. The economy owes significantly to these air conditioners.

The latest technology is empowered with a lot of features, coming with multi functional gadgets, which are not only trendy, but are quite modified to suit the needs of the tech-generation. No wonder, there has been a flood of consumers, desiring and availing these products. Brands are addressing these needs and are neck to neck when it comes to delivering the best this summer. Every air conditioner is been rated with star rating. The higher the star means that they are more efficient in saving power.

Daikin came with a special type of technology called as the Inverter technology which helps the consumer to save energy, good control over temperature and a much quieter operation. The company also has more than 20 dealers to provide the need of the consumers.

Voltas air conditioners are pioneers in air conditioning. They also have kick started this summer by introducing a new technology called as the eco-system technology which helps in detecting and helping neutralize harmful bacteria and suspended to maintain indoor air quality. It is the first air conditioning company which has introduced microprocessor control.

Samsung holds the distinction of being Asia’s most distinct brand in terms of consumer electronics. It is set with the commitment to bring the best products to India this summer. It has brought a new technological advancement into the industry such as Stabilizer free air conditioners, Biosleep, S-touch color, S-UTR and Smart saver. It has already set into the Indian market with commitment to deliver the best products this year.

Eight to ten hours spent in office or at different work places will become so tiring and ineffective without being able to beat the heat. Apart from keeping our home’s interiors cool we may also like to spend some time in the malls and multiplexes which are all air conditioned. One could also hit the air conditioned local library, and read a good book. A dip in the neighborhood swimming pool is another great idea to chill out. All cheers to the air conditioners for making our lives perspiration free.